Seach Engine Optimization

What is SEO?

You can have the most beautiful website on the Internet, if not properly indexed, it will be difficult to attract many visitors!

To do this, we need search engines to index your site, understand your business, your assets and what you can bring to users, then the number of sites that talk about you, they will determine your popularity.

We have to work several points, which range from optimizing your content (text, layout, etc. …) but also increase your popularity with the largest number of links to your site.

Search Engine Optimization

SEO is the most important part of a positioning strategy.

This is to study the structure of your pages and optimize text and layout overlooked keywords that best describe your business.

This should be thought of as creating the website so that all terms used in titles, page names (url) or the text within them, are present.

It is more difficult to change a website when the structure thereof is not thought for search engines.

Registration in web directories

Web directories involved to increase your popularity on the Web.

By registering in a maximum target web directory, your reputation will be even better in the engines but it is important to select them.

For this to work, requires that these sites are themselves popular to also become popular.

I already use a number of general and specialized web directories depending on your business.

Social Network

Recently, the use of social networks like Facebook or Twitter, can significantly increase the number of visitors to your site.

For this to work, it is important to have a communication strategy with respect to your customers and prospective customers because your “e-reputation” may suffer if you do not follow certain rules.

Audit of your positioning

An initial audit of your positioning is vital to consider your current position in all search engines and act accordingly.

Subsequently, a regular audit to track your position about your competitors’ sites and watch your visibility.

Optimization of your website

After an initial audit of your website, an optimization of your site can begin.

It is to improve elements such as titles, text, page layout to facilitate the indexing of your website by search engine robots to be placed on the keywords that define your business.

This may be technical optimizations on the source code of your pages as just text to add more keywords or redefine the mesh of links between them.